Hyphenated-domain-names were a big deal in the early days of SEO because search engines initially used primitive keyword-based algorithms for ranking web pages. Hyphenated keyword domain names were ...
In the early days of SEO, owning an exact match domain (EMD) was like holding a cheat code. If someone searched for “siamese kittens,” you could bet that siamesekittens.com would be sitting pretty at ...
Google’s John Mueller says generic keyword domains make it harder to stand out in search results. Unique brand names give businesses an edge in direct searches and link recognition. Local targeting ...
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